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Online Email Marketing: Top 7 Professional Formatting Techniques

2007-11-14T17:00:00.000-08:00

Your online email marketing campaigns can flounder over something as simple as formatting.

Is your email easy on the eyes, easy to read?

Use these 7 key points to ensure your emails have a high readability rating:

1. Format the text lines between 55 and 65 characters. Anything more makes it harder to read and can give the message a ragged look if the recipient's email program is configured differently.

2. Use only short paragraphs with plenty of space in between. Hit the Enter key twice between paragraphs so your email is easy to read and absorb.

3. If listing an email address or a URL, put it at the beginning of a new line. It is much easier for the recipient to see and use. (Example: See the style of the Resource Box below)

4. Use the Reply button to answer email. The previous message is then included so the recipient has the background immediately available. The > symbol appears on each line of the previous message. Insert your comments or answers under the relevant block of text.

5. Use CAPITALS only for effect, to emphasize key words or phrases. Do not write blocks of text in capitals.

6. Use exclamation marks judiciously. Emphasizing statements with !!!!!! cheapens and lessens rather than adding serious emphasis.

7. Avoid the use of fancy fonts and colors unless you know definitely the recipients are using HTML enabled email software. Although HTML formatted email is now quite common, a huge base of users still use plain text.

Michael A. Jones is a writer and webmaster with over 10 years experience. Punctuation marks used discreetly and correctly can really add power to your emails. Check Michaels punctuation guide here for ideas:Va Ill Rate Ursovain In Number Of Vanity Plates Chicago Sun
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"Do You Make This Marketing Mistake?" Harvard Business Review...

2007-11-11T18:10:00.001-08:00

In a recent piece in the Harvard Business Review, the authors remind us what a normal person wants when they buy something. And no, it is NOT the thing they buy.

Harvard marketing professor Theodore Levitt, they write, used to tell his students,

"People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" (Harvard Business Review, 12.05)

Think about your product. Are you selling its features, benefits, ingredients, or scientific validity? Or are you offering what someone might do or make happen with it?

Like the drill - it's used to make a hole where there was none before.

So when talking about your products, especially when you're talking to women, tell first how you used the products - what they did for you. Tell YOUR story (AKA Your First Date Script).

Women (a big fat 80% majority of network marketers) always want to know FIRST how others are using the products you are offering - what they DO with it. Not what's in it. That's a big difference between how women and men buy. (Marketing to Women, Barletta) .

So, what if you start with YOUR story? My company's introducing a product for women who... (...who want to get X done, like I did.). Then you tell how YOU use the product and how it helped you do X. How it gave you the "quarter-inch hole" you wanted (AKA Your First Date Script). You end it by asking for someone like you - someone who wants to get the thing done that YOU got done.

Professor Levitt had the insight: Consumers, us, want to get things done. We all buy stuff (and hire people) to get those things done, including buying it just to be able to show it or talk about it with others.

So, what 'got done' for you, by using your product?

Next ask yourself: might there be others out there who'd like to know about a product that did that for you?

And if the answer is yes, that is your market. Isn't it?

Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com.online casino guide
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Forex Trading: Calculating Profit And Loss In Foreign Currency Trading

2007-11-10T08:32:00.001-08:00

The foreign exchange market, or Forex market, is an around-the-clock cash market where the currencies of nations are bought and sold. Forex trading is always done in currency pairs. For example, you buy Euros, paying with U.S. Dollars, or you sell Canadian Dollars for Japanese Yen. The value of your Forex investment increases or decreases because of changes in the currency exchange rate or Forex rate. These changes can occur at any time, and often result from economic and political events. Using a hypothetical Forex investment, this article shows you how to calculate profit and loss in Forex trading.

To understand how the exchange rate can affect the value of your Forex investment, you need to learn how to read a Forex quote. Forex quotes are always expressed in pairs. In the following example, your pair of currencies are the U.S. Dollar (USD) and the Canadian Dollar (CAD). The Forex quote, USD/CAD = 170.50, means that one U.S. Dollar is equal to 170.50 Canadian Dollars. The currency to the left of the "/" (USD in this example) is referred to as base currency and its value is always 1. The currency to the right of the "/" (CAD in this example) is referred to as the counter currency. In this example, one USD can buy 170.50 CAD, because it is the stronger of the two currencies. The U.S. Dollar is regarded as the central currency of the Forex market, and it is always treated as the base currency in any Forex quote where it is one of the pairs.

Let's go now to our hypothetical Forex investment to show how you can profit or come up short in Forex trading. In this example, your pair of currencies are the U.S. Dollar and the Euro. The Forex rate of EUR/USD on August 26, 2003 was 1.0857, which means that one U.S. Dollar was equal to 1.0857 Euros, and was the weaker of the two currencies. If you had bought 1,000 Euros on that date, you would have paid $1,085.70.

One year later, the Forex rate of EUR/USD was 1.2083, which means that the value of the Euro increased in relation to the USD. If you had sold the 1,000 Euros one year later, you would have received $1,208.30, which is $122.60 more than what you had started with one year earlier.

Conversely, if the Forex rate one year later had been EUR/USD = 1.0576, the value of the Euro would have weakened in relation to the U.S. Dollar. If you had sold the 1,000 Euros at this Forex rate, you would have received $1,057.60, which is $28.10 less than what you had started out with one year earlier.

As with stocks and mutual funds, there is risk in Forex trading. The risk results from fluctuations in the currency exchange market. Investments with a low level of risk (for example, long-term government bonds) often have a low return. Investments with a higher level of risk (for example, Forex trading) can have a higher return. To achieve your short-term and long-term financial goals, you need to balance security and risk to the comfort level that works best for you.

Gregory DeVictor is a consultant who has been developing and marketing web sites since 1999. Learn what you need to know to get started in Forex trading and how to develop a successful Forex trading system at: http://www.forex-trading-system.name For Substance Abuse And Mental Health Clients
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Orchestrating Your Leadership

2007-11-06T17:50:00.001-08:00

Recently I had the opportunity to lead an orchestra. Its an experience I recommend to all. Admittedly, I had my doubts. With no formal training I wondered:

* Would I lead correctly?
* Would others respond, and if so, how?
* Would I look foolish?

Follow My Lead

I did look foolish ?but somewhat by design. My orchestra was a conference audience whom I was training to step into their own leadership. And follow my amusing lead each guest conductor didmagnificently. (Some joked I was an easy act to follow. My mission had been accomplished.)

Conductor Gets All Aboard

While a soundtrack played in the background I passed the baton to a random attendee and took the seat of my surprised successor, who then took a short stint as leader. Each subsequent conductors seat was filled in turn by the previous conductor at their whim. And to my satisfaction the audience of aspiring leaders responded to each conductor. Their styles varied yet the audience caught on to each leaders style and direction. They clapped, vamped and even soloed.

During our debrief, it became clear we learned a great deal about leadership through this symphony ice-breaker:

* There is no one right or wrong style of leading ?many styles and approaches abound

* Leadership goals and gains may be dependent upon ones talent pool

* Your leadership approach may be dependent upon the score, script or soundtrack youre expected to follow

* Your leadership may be dependent upon the conductor you follow and impression he or she has left

Each guest conductor remarked upon how different the view was from in front of the audience. Conducting felt differently than they imagined it when they had been sitting down.

Upon returning to their seats after conducting, conductors also better appreciated the role, risk and responsibility of each who led that day.

Leaders: Making Beautiful Music

The most effective conductors, and leaders, are the ones who elicit the best from each of their musicians: the strings, brass, percussion and woodwinds. The best leaders get their teams to meld their strengths together to make beautiful music.

* How well do you conduct the groups you lead?
* Do you connect with the various temperaments of your orchestra: the quiet ones, the soloists, the steady backbones of your team, etc.?
* Do you appreciate the various talents of your ensemble? How?

Unconscious Trumps Self-Conscious

Each leader?agreed that they performed best when they let go of concerns about how they looked while leading. When their focus shifted to results and bringing out the best in others, everything else fell into place.

Each leader learned from those before and after them, and recognized that as the music changed, so too did the role of each leader.

When your time comes to lead, may you conduct your musicians as a conductor leads the symphony. Be brave and expressive and youll hear the bravos and bravas of your devotees.

Leaders in Training

You say you're a leader in training? Consider the following recommendations to hone your leadership skills:

* Join a Toastmasters club (toastmasters.org). They develop leadership skills as well as communication skills. Become an officer within and beyond the club you join. They have hundreds of positions where you can gain valuable experience as a leader.

* Identify and secure a mentor for yourself, whether within your organization or in your field.

* Become a student of leadership: read books and watch movies about leadership.

* Observe leadership styles of world and local leaders.

* Don't underestimate the value of cultivating your leadership skills beyond your workplace: in church, through volunteer and service organizations, or elsewhere in your community.

* Avail yourself for leadership opportunities in your organization: spearhead a blood or food drive, plan a sports tournament, coordinate your company's presence in philanthropic endeavors, etc.

Craig Harrisons Expressions Of Excellence!?helps professionals express their sales and service excellence with style. Contact him at (510) 547-0664, via Excellence@craigspeaks.com or through http://www.ExpressionsOfExcellence.com regarding speaking, training, consulting, coaching and curriculum licensing. Can I Make Money On The Internet
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CSI (Season 2) DVD Review

2007-11-05T15:55:00.000-08:00

Nominated for 20 Emmys and 6 Golden Globes, including Best TV Series - Drama, CSI (Crime Scene Investigation) quickly rose to become the number one show on television following its Fall 2000 premiere. The brainchild of creator Anthony Zuiker, the show follows the investigations not of traditional TV detectives working the streets, but forensic scientists who unravel complicated crime mysteries in their ultra-modern laboratory. Either the #1 or the #2 Nielsen rated show since the start of its second season, CSI has helped CBS to reemerge as the #1 network television station, spawning (similar to predecessor Law & Order) two series spin-offs CSI: Miami and CSI: New York. Each exciting hour-long episode begins with the theme song "Who Are You" by The Who, a song more than befitting of a show where criminals are aggressively tracked down, sometimes years after committing their crimes

CSI focuses on the Las Vegas Police Department's Crime Scene Investigation nightshift unit headed by Gil Grissom (William Petersen), a quirky outsider whose obsessive quest for the facts and dedication to his work dominates his life. The CSI team is composed of a number of individuals with differing backgrounds and personalities - single mother Catherine Willows (Marg Helgenberger) specializes in blood-splatter analysis, the highly competitive Nick Stokes (George Eads) specializes in hair and fiber analysis, recovering gambling addict Warrick Brown (Gary Dourdan) specializes in audio/visual analysis, and the rambunctious Sara Sidle (Jorja Fox) specializes in materials and element analysis. Throw in hard-nosed homicide captain Jim Brass (Paul Guifoyle), CSI understudy Greg Sanders (Eric Szmanda), and lab coroner Al Robbins (Robert David Hall) and all the ingredients are present for a show wrought with suspense, drama, and tension. As transients from all walks of life travel to Las Vegas to enjoy the wonders of its adult playground, increased levels of crime accompany them, and the team at CSI is determined to stay a step ahead of the criminal element

The CSI (Season 2) DVD features a number of dramatic episodes including the season premiere "Burked" in which Grissom and company are called in to investigate the death of a high roller and known drug addict found dead in his own home. With drug paraphernalia on the premises, detectives initially suspect an overdose, but further probing leads them to believe the man was restrained by duct tape and forced to ingest lethal amounts of drugs Other notable episodes from Season 2 include "And Then There Were None" in which Grissom investigates a casino heist that left several innocent bystanders shot while Catherine and Sara investigate a murder in the rural desert region, and "Stalker" in which a stalker somehow infiltrates a heavily secured home and murders his victim, prompting the CSI to take over the investigation

Below is a list of episodes included on the CSI (Season 2) DVD:

Episode 24 (Burked) Air Date: 09-27-2001
Episode 25 (Chaos Theory) Air Date: 10-04-2001
Episode 26 (Overload) Air Date: 10-11-2001
Episode 27 (Bully for You) Air Date: 10-18-2001
Episode 28 (Scuba Doobie-Doo) Air Date: 10-25-2001
Episode 29 (Alter Boys) Air Date: 11-01-2001
Episode 30 (Caged) Air Date: 11-08-2001
Episode 31 (Slaves of Las Vegas) Air Date: 11-15-2001
Episode 32 (And Then There Were None) Air Date: 11-22-2001
Episode 33 (Ellie) Air Date: 12-06-2001
Episode 34 (Organ Grinder) Air Date: 12-13-2001
Episode 35 (You've Got Male) Air Date: 12-20-2001
Episode 36 (Identity Crisis) Air Date: 01-17-2002
Episode 37 (The Finger) Air Date: 01-31-2002
Episode 38 (Burden of Proof) Air Date: 02-07-2002
Episode 39 (Primum Non Nocere) Air Date: 02-28-2002
Episode 40 (Felonius Monk) Air Date: 03-07-2002
Episode 41 (Chasing the Bus) Air Date: 03-28-2002
Episode 42 (Stalker) Air Date: 04-04-2002
Episode 43 (Cats in the Cradle) Air Date: 04-25-2002
Episode 44 (Anatomy of a Lye) Air Date: 05-02-2002
Episode 45 (Cross-Jurisdictions) Air Date: 05-09-2002
Episode 46 (The Hunger Artist) Air Date: 05-16-2002

Britt Gillette is author of The DVD Report, a blog where you can find where you can find more reviews of movies and TV series. Source: http://thedvdreport.blogspot.com/2006/02/csi-season-2-dvd.html.Mtv Arcade Play Online Games Mtv Original Games Amp Video Puzzles Mtv
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How To Successfully Market Your Web Site

2007-11-03T18:18:00.000-07:00

First and foremost, 99 percent of people who are starting out on the web are not going to become rich overnight. So, most importantly have some patience.

Make a market plan. Outline the specific actions you intend to carry out to interest potential customers and clients in your product and/or service. Remember you must develop a plan to persuade them to buy the product and/or services you offer.

Research is going to play a key role in your success. Research everything! Research your product market, your target market, anyone your hire, and anything else that you include in your market plan.

Remember, people are obsessed with making money. Be careful who you hire to assist you in marketing. People will tell you anything you want to hear. Beware of search engine blacklisting and buying email address to spam.

Educate yourself. Aside from just research things for your market plan, take a course. Do something to better prepare you for marketing on the web. Get answers to your questions.

Don't be nave. Don't believe anything your hear and only half of what you see. Don't purchase every website marketing ebook or product you find.

Remember, the internet is massive. It is going to take some time and effort to generate profits. Develop a market plan and do some research. Steer clear of spamming, emails and search engines. You will not benefit from it in the long run. Educate yourself and most importantly don't be nave. Follow these guidelines and you will surely start of on the right foot.

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The Blockbuster Benefits Of Selling Information On The Net

2007-11-01T10:25:00.001-07:00

An entrepreneur on the Information Superhighway sells information, in fact, almost all successful online businesses sell information in some form or another. The most famous example is Bill Gates. He has become the one the richest man on Earth because he sells software, which is an information product.

So whats the big deal in selling information products online? Let's check out some of the benefits in doing so -

1) Low Start-up Costs

In comparison to a traditional bricks and clicks business, an online business requires low start up costs. For example, a franchise will set you back as much as $500,000 or more just for the rights to get started. You can start your own information business for less than $1,000.

2) Low Inventory Costs

You keep little or no inventory. Most information products can be produced and compiled into electronic format. As you can see, today information products are ebooks, manuals, as well as software. You have no inventory cost except investing in some software in the first place. Compare that to a traditional publishing business which might cost you thousands of dollars just for printing, labor, storage, etc.

3) Zero Shipping Costs

Don't overlook the cost of shipping in a traditional business. Just imagine how much money you might lose if the order was returned due to credit card fraud, a customer request for a refund, or product damage during the course of shipping? On the other hand, the delivery of electronic information products is safe, it is instant, and it is online. The only costs you bear are for web hosting and insignificant credit card processing fees.

4) High Mark-Ups

Information products have a high mark-up because customers are not paying for the format in which the products are delivered. They are paying for the valuable information contained within. Actual production costs are irrelevant and can not be applied when dealing with these types of products.

5) Your Business Runs Entirely on Autopilot!

Your whole business can be set to run on autopilot, right from customer follow-ups, to taking orders, credit card processing, to products download, and delivery. The system runs 24/7, 100% automatically, while you work on other projects, or spend time on vacation with your family. That's really a dream business!

To kick start your online information selling business, you will need to have a set of your own high-demand products. You may want to create your very own product from scratch, or you can purchase resell rights to an existing product that already has demand. The latter will be a great option if you don't have the time or would rather save yourself the hassle of creating your own product from scratch.

In either case, be sure to do your own market research before attempting any course of action. This should prevent you from getting into buying or producing unwanted products or products without market.

Lewis Low is the founding editor of OnlineBizPromo.com. For more Practical Online Business Ideas and Work-From-Home Opportunities, visit his Work-At-Home directory at http://www.OnlineBizPromo.com online casino
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3 Tops Reasons Why You Must Have Your Own Affiliate Marketing Website

2007-10-31T13:56:00.000-07:00

Budding entrepreneurs entering the affiliate marketing business invariably struggle with many questions on the setup, methods and strategies of their new business.

In dealing with prospects on a daily basis the same question arises time and time again:

Should I get your own website? Do I need one? Will it make a difference to my affiliate sales?

If you have ever joined any affiliate programs at all then you will know that every affiliate program provides you with your own version of the merchants sales page - coded with your affiliate link, in order to track sales.

Technically it is possible to make money promoting this turnkey site that the merchant has provided. In my professional opinion and from my own experience though, this is NOT the way to go if you are serious about making your affiliate business a full-time enterprise.

Let me explain why - giving the most important points against using the affiliate website:

1. By far the most important factor is that the affiliate program can go out of business at anytime leaving any promotions that you have done for your affiliate site useless. If you have links on the www pointing to an affiliate page and the company is no longer in existence then those links will fail to work.

If you have your own website then YOU are in control. You can simply point the link on your end to a new company and thus give you a chance of building a new income stream.

2. It is undoubtedly of massive importance that you build your reputation online. If you only promote another persons website, even though it will bring you commissions, it will usually have the name of the product owner on this site. So, in this case, you are building the merchants' reputation and web presence instead of your own. Branding your name and business online will lead to further success so it's better to get YOUR name out there right from the very start.

3. Point 3 is, that with an affiliate page you don't have the ability to make changes to your webpage. Again, this is a business, so you MUST add your own uniqueness and some personality to the aspect of this business that you are presenting to the public. You CANNOT do this with the affiliate site that the merchant provides - ONLY with your own website and domain name.

So by now you may be asking for the solution. The only answer is to get a website and build YOUR own web presence and brand rather than someone elses. This way you can promote any affiliate programs you like from your new site AND you can change the links, content etc. as often as you require.

This is how I personally do it. If you visit my own sites you will see that I have added loads of my own content BUT each of the links from within that site point to affiliate product from which I will get a commission for evey sale that is made.

Do you see how this works? Do you see how it is a much better strategy than promoting an affiliate page that will NEVER belong to me?

Now, at this stage you may be terrified as to how you where you would even start to acquire your own business domain name and website.

The process is actually quite simple, once you actually begin to push through the fear and take action.

If you don't see the importance of having your own website now then believe me, it WILL become clear as you get a better understanding of online business.

For a few dollars per year for a domain name and hosting you are much better to have an affiliate website than be without one.

Checkout Mal Keenans' Top Rated Affiliate Marketing Secret Resource Site: http://www.malkeenan.com casino gambling
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RV Windshield Damage Repair Options

2007-10-29T14:10:00.000-07:00

Since RV America assists more than 1,000 RV dealers nationwide, we generally stay current with dealership practices and procedures as well as new RV gadgets, warranties, protectants, cleaners, gizmos, and the occasional scam. One of the best new products weve recently seen on the market is a product called Diamon-Fusion.

If youve driven any vehicle especially an RV on the open road, youve no doubt experienced the head-whipping experience created by seeing a rock hurtling toward your windshield. You flinch, close your eyes, and simultaneously hear the inevitable popping sound made by the projectile. Instantly you open your eyes to inspect the nature and cost of the damage. Weve all been there.

As mentioned above, theres a new product on the market that many of our RV dealers are recommending, and that we wholeheartedly endorse as well. Its called Diamon-Fusion. (RV America Insurance does not sell this product, nor do we make a profit from endorsing it.) Diamon-Fusion provides a four-year warranty, which covers the repair of any damage caused by road debris. You can purchase an upgraded warranty, which includes both repair and/or replacement of the glass.

So, how does this product work exactly? According to Diamon-Fusion USA, this product causes a molecular change in the surface of the glass. The process reduces the coefficient of friction and also increases its impact strength by as much as tenfold. Ill explain.

Your windshield glass appears to be smooth, and it is, basically. But imagine for a moment that youre looking at an extreme close-up of your windshield. Under a microscope, youd probably think youre looking at the surface of 80 grit sandpaper. Your RVs windshield is constructed like that; its actually quite rough. You might say that the surface of your windshield is covered with millions of peaks and craters. So, heres what happens when that projectile hits your windshield; the rock, lets say, actually grips into one of these craters transferring its full force to that immediate spot on your windshield. If the force is strong enough, youre left with a star, or crack in your glass.

How does Diamon-Fusion work? Although we could elaborate on the entire molecular process, lets over-simplify at this point. The application of this product first creates a smooth surface by filling in the peaks and valleys. Then a protective coating is added which provides the durability. Simple, huh? Not only is your RV windshield now stronger, but the slicker surface significantly increases the chances that a rock will bounce/slide off without creating damage. In fact, lab tests conducted by the company show that it would take about 10 times the force to crack a Diamon-Fusion treated windshield compared with an untreated one.

While this alone is probably enough to capture your interest, theres another added benefit. You can also expect to have improved wet weather visibility when your RV windshield is treated by Diamon-Fusion. Why? The smoother the surface of your RV windshield, the less likely it is that water droplets will be able grip your glass.

Because of the nature of the chemicals used in the process, the application of Diamon-Fusion is not a project you can do yourself. See your RV dealer for a quote and proper installation. The price can range anywhere from $400 to $2,000 for the largest of RV windshields.

If you consider the cost of a new windshield, and/or the cost of your RV insurance deductible coupled with the potential inconvenience of interrupting your vacation, you might come to the conclusion that Diamon-Fusion is a good investment for your RVing future.

Paul Bender
RV America Insurance Mktg., Inc.
1-800-400-0186
http://www.RVAinsurance.com

Paul Bender is the founder and Co-owner of RV America Insurance Marketing, Inc. in Simi Valley, CA. RV America Insurance is the largest RV insurance agency in the nation, and has long been recognized as the leading provider of specialty RV insurance through RV dealerships nationwide. RV buyers rely on RV America's licensed agents to provide outstanding value and superior knowledge of RVs and RV specific insurance coverage.

If you would like to republish this article please retain all links.

Paul Bender is the founder and Co-owner of RV America Insurance Marketing, Inc. in Simi Valley, CA. RV America Insurance is the largest RV insurance agency in the nation, and has long been recognized as the leading provider of specialty RV insurance through RV dealerships nationwide. RV buyers rely on RV America's licensed agents to provide outstanding value and superior knowledge of RVs and RV specific insurance coverage. http://www.rv-insurance-coverage.com Day In Make Money One Quick
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The Ingredients Of Information Marketing Business

2007-10-22T09:20:00.001-07:00

Information Marketing is a great business and for good reason. With an information marketing business it is easy to generate millions of dollars with some simple websites and solid marketing. Examples of successful information marketers come in all shapes and sizes - from sole practitioners like Yanik Silver to major media corporations like The Wall Street Journal and Amazon.com.

Information comes in many forms ?ebooks, newsletters, websites, CDs, videos, podcasts, and teleseminars, just to name a few. The one thing all of these have in common is that you are generating information and someone is paying you for that information. With these two ingredients, you are instantly in the information marketing business.

Here are 8 quick reasons why information marketing is a great business:

No competition. Your expertise is just that ?your expertise. No one sees topics and presents the material the way you do. While there may not be any totally untapped market niches, there is no one else doing things the way you would.

Huge profit margins. Information costs very little to produce and can be sold for several times the cost of production.

Do the work once and get paid over and over and over. Information can be static or updated regularly thats up to you but the bottom line is that you can create the information and continue to generate revenue from it. For example, Yanik Silvers first e-book, Instant Sales Letters, published in 2000 has generated $200,000 per year and he hasnt changed the document for six years.

Work from anywhere you want ?because the information is largely generated from the space between your ears you can do this anywhere, anytime. As long as you can have an Internet connection you can work.

Business works on autopilot. When setting up the business you need to plan for how you will handle all the back-office functions such as fulfillment company, transaction processing, customer relations etc. Once these functions are developed and up and running they can essentially work on autopilot coordinating many of these administrative functions for you.

No need for employees. Because so many of the administrative functions can be outsourced, information marketing is a great business for a sole practitioner or a couple. There is no need to hire employees and invest in capital equipment.

Very low start-up costs. An information business can get started with as little as a couple hundred bucks and your time. While your time is extremely valuable and should be counted, the capital needed to start an information marketing business is very minimal, which makes it an easy

Quick to start the business. With just one information product, you can start an information marketing business very quickly with a simple 2-page website to sell and market products and then you can grow the business from there.

When starting an information marketing business, you need to develop the content, a marketing strategy and then continually think of other products and even derivative products from your existing material to expand your product line. With effort, patience and marketing savvy you will quickly find yourself lapping up success as an information marketer.

Natalie Judd is a 20-year PR & marketing veteran and is principal of Big Voice Communiations and co-founder of Internet Master Series, the central place for the greatest internet marketing minds. More at http://www.InternetMasterSeries.com.Does Ebay Make Money
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Create Referral Systems That Really Work

2007-10-21T17:32:00.000-07:00

I think its the dream of every professional to have their business grow by referral only. Imagine not having to cold call or advertise! What a way to grow a business.

Can it really be accomplished? Yes it can. In fact, I know a handful of professionals that not only grow their business by referrals, but have SO many potential clients, they need to turn some away!

So the question is: If it really DOES work, why havent most of us created a business which is filled by referrals? The answer lies in understanding several important issues. Generally, people dont know how to properly ask for referrals and dont put in enough effort to create a steady stream of them.

Learning How to Ask for Referrals
How do most people ask for referrals? Most of the folks I know ask a variation of the question, Who do you know? Heres how it comes out:

Who do you know who could use my services?
Who do you know whod like to lower their premiums?
Who do you know I could call on?

A variation of this is the Thank You letter that reads: Thank you for your business Ive enclosed a couple of my business cards. Please pass them along to anyone who could use You get the idea.

Or sometimes people will ask a client to take out their Rolodex/Contact List/Address Book and go through it with them, trolling for possible referrals.

My sense is that most everyones experience with theses approaches is about the same. Not only do they not work very well, but they make us uncomfortable even asking for referrals. The result is that we stop asking. If we could come up with an effective, professional way to get referrals, wed never stop asking for them.

Let me talk about why the typical methods dont work and then discuss a few methods that do work. Generally, the typical methods of asking for referrals dont work for one or more of six reasons. First of all, if you ask someone to think of a list of names, they cant. Basically, youre asking them to recollect names plucked out of the universe. The pool of names is so great that they arent able to focus on any particular ones. Secondly, most people dont think about their insurance very often and almost never DISCUSS it with others. When you ask a client, Who do you know, youre either asking them to name someone who recently mentioned insurance to them or youre asking them to make a judgment about whether someone they know has a need. The likelihood of someone mentioning insurance in a conversation is pretty slim. Also, I dont know about you, but I wouldnt want someone else making a judgment call as to whether a prospect needs my services or not.

A third reason that people generally wont offer up names is that they may not be sure of what youll do with them or say to them. Most people have a certain level of caution when it comes to sharing the names of acquaintances. A fourth reason is that people are living in their own world. Thats not to say that theyre selfish, but rather that when they go about their day, theyre generally thinking about their own tasks, needs and issues not yours. Asking someone to pass out your cards is unrealistic. It happens, but not too often. The fifth reason that asking for referrals usually doesnt produce results is that most people dont really know who your best client would be. Inotherwords, even if theyre inclined to send prospects your way, they wont if they cant identify someone as an ideal candidate for you. The final reason that typical methods are ineffective is that most people dont really understand what you do and how youre different. Ever had a client say, I didnt know you do that!? Thats a sure indication that you arent effectively educating your clients and/or your network.

All this is well and good, but what will work? Actually there are a number of referrals approaches that overcome the shortcomings of the typical referrals methods. Effective referral generation methods must 1) not rely on the person to recall names, 2) educate the person as to who you are and what you do, and/or 3) build confidence and credibility.

Briefly, here are four proven methods that work.

1. Offer clients a list of neighbors or nearby businesses to identify names from. As part of the process, have a follow-up process in place that allows clients to see how youll be contacting those people.

2. Start sending a monthly Tips letter out to a select group of existing clients. It should be useful, informative, not be focused solely on insurance, and should remind them about sending you referrals.

3. Develop a large (100 person) network of other business people to stay in touch with on a regular basis. Send out a monthly mailing to help everyone get to know one another, and highlight yourself each time as well.

4. Develop one or more neighborhood newsletters (similar to the ones real estate agents do) and build awareness and credibility with an ever-widening population.

Put in Enough Effort

Each of the above referral systems work. The challenge is to implement them effectively and to use them long enough to see results. The first method will start producing results right away, but takes some groundwork and some follow-through each time to do properly. The other methods also require some strategy to be effective and, more importantly, require time and diligence to produce consistent results. Each method obviously requires more detail than this article can address, but you should be able to get a sense of the various strategies of effective referral generation.

You CAN generate a steady stream of referrals for whatever you do by taking the time to understand human nature and then consistently apply methods that work. The more people you help, the more success youll have!

Written by Michael Beck, The Insurance & Advisor Coach. Michael, an Executive Coach and Recruiting Activist, helps insurance and financial professionals succeed faster and easier. He can be reached at 866-385-8751 or mbeck@theinsurancecoach.com.Idea Make Money New Product
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Web 2.0: Are Second Life and You Tube in your Marketing Plan?

2007-10-20T21:36:00.000-07:00

Ive been reading the PR and Marketing media with interest of late, so many companies, large and small, are taking their next steps online; evolving beyond the barriers of their websites into new frontiers; embracing the new world of Web 2.0.

Limiting online marketing to the traditional website is fast becoming a turn of the century phenomenon. More and more organisations seeking marketing success online are turning to Second Life, You Tube and other forms of social media.

The approach to marketing on the web has become divided into two groups; those that have a website and banner ads, and those that understand and use the web to its full potential.

As a freelance copywriter and marketing consultant, I want my clients to be maximising their potential online and using Web 2.0 to its full potential. I want to be involved and I think everyone in the communication business should be thinking the same.

Big Brands in Second Life

Theres a plethora of excellent examples of big brands using these new media to maximum effect. In Second Life, Cisco are holding international meetings where no one has to leave their desk, indeed the list of big brands involved is extensive and includes the BBC, Mercedes Benz, Calvin Klein, Starwood hotels and IBM. What theyre seeking is a 5 senses brand experience for their visitors, essentially its three dimensional web browsing, where you walk around the web page, engaging with it, rather than simply read it.

But of course, like with any new media phenomenon, the rules of engagement have changed, many brands entering Second Life find their sims?remain mostly empty. The ones that succeed will be the ones that actually learn a little about Second Life as residents first. Theyll be the ones that dont simply build a presence in Second Life, but also give visitors a reason to visit. And the reality is, you have to tell them about it in the real world.

Big Brand Success on You Tube

On You Tube, Diet Coke and Mentos are blowing fountains to the benefit of both brands (check out Experiment 214?on You Tube) and Sony Bravia has used blogging to substantially increase brand recognition across the globe.

Most You Tube based brand successes have started by accident. Someone posts something that is fun to watch, that accidentally includes a big brand, the video spreads, the brand gets publicity.

Its successful because the audience believes its been made for their amusement, not for your publicity. And they believe this because its true.

This is the challenge for those of us in the communications industry, be they freelance copywriters and marketing consultants like me, to admen, media sales executives or pr consultants. Its to get brands posted on You Tube using genuinely entertaining, engaging and sincere approaches.

You Tube offers amazing potential for brand development amongst key audiences. The catch is, that in a world growing in cynicism, if the audience finds out you intended to get your message on there, the message will fall flat: Bang. Youve been found out.

Engaging Future

No one knows whether Second Life or You Tube will continue to break new grounds attracting big brands; whether they will become the marketing platforms of the future is still in doubt. But there is no doubt that the future of marketing is engagement and this is the true benefit of Web 2.0. Organisations with millions of stakeholders can communicate and engage with each on an individual basis, getting involved early; testing which new platform works for you and sticking to a cohesive strategy is essential organisations of all sizes.

Are you using the Web 2.0? This article explores the possibilities and pitfalls on new online media such as You Tube and Second Life, which are currently seen as the forerunners of Web 2.0s opportunities to engage with customers.

Richard Jebb is a Freelance Writer who specialises in writing for business. Copywriting, Internet Marketing, Marketing literature, Public Relations, Award Entry Submissions and Website Content are just some of the business tools he can make work for you. You can contact Richard Jebb by emailing him richard@wordsthat-work.co.uk http://www.wordsthat-work.co.uk.Extra Internet Make Money
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My Second Real Estate Investing Deal, A True No Money Down Deal

2007-10-18T18:17:00.001-07:00

My second deal was a sandwich lease option deal and a true nothing down, no credit needed, real estate deal. I rented the house from the seller with an option to buy, and rented the house to my buyer at a higher rent and a higher price to buy.

You may remember that I did an all cash deal for my first deal. It took several months before I entered my next deal. While I did speak to several sellers and received many leads I was short on cash to do my next deal. I have been self employed most of my life and havent had good credit for quite some time. I have paid my bills on time for several years but havent done well at obtaining the types of credit that strengthen ones credit scores. I had planned on borrowing out the cash I put into my first deal but was never satisfied with what loans I could receive against it and never did put a mortgage on that property.

About three months after the first deal this second deal of mine came about as a referral from a mortgage broker who had contacted me about selling his own property. This referral was a client of his who had to move from Memphis to Minneapolis due to a job transfer. The home was beautiful and required no work. The only money I spent on the house was to have the leaves bagged as it has a half acre lot with mature trees and a beautiful pie shaped lot with 80% of the yard being fenced in the back. The home is 4 to 5 bedrooms with 3 and a half baths with a very nice open floor plan and good solid construction. The area the property is in was being over built by new builders and used homes simply are not selling. The average selling price in our county is around $175k and this home had been on the market for $225k and not selling. Without all the overbuilding in the area it might be worth $245k or more.

When the seller contacted me they let me know they owed $215k and had an $1850 payment including taxes and insurance. All they wanted was to cover the note. I had taken Wendy Pattons course on lease options and I knew that was a strategy I wanted to use. I agreed to cover the note once I had a suitable tenant/buyer and collected funds. I ran my first ads for the property in November which isnt a great rental month. At first I tried to ask for a $6k option fee and $2195 per month rent. Had it been Feb or Mar I may have gotten it. I had little inquiry about the property. I had a yard sign with flyers and pictures online and ran ads in the local paper. Typically I got a call or two a week and had someone look at the property every couple of weeks. I had someone fill out the paperwork and seemed ready to pay their money twice and they couldnt come up with the money and move in. Finally after almost 3 months I had a doctor and a nurse take the property with a $3000 non-refundable option fee and $1950 per month with a $100 credit for each month of on time rent. The agreed upon sales price was $249k which is the best part of the deal for me with a 24 month term on the lease. We did build in for the rent to go up to $2050 after 12 months. This tenant pays the rent on time almost every month and I think in the end they will likely buy the property. Most of the $3k option fee was eaten up with about $1500 in newspaper ads for the house. I make a $100 profit on the monthly rent. While I did spend about $1600 out of pocket I did get the $3000 up front. This is a very thin deal but if the current tenant doesnt exercise the option I think I will be able to go up to $260k on the next tenant and get a bit more rent and option fee.

What you can learn from this deal: 1. I agreed to pay too much rent on this property. $1850 was too much and should have been more like $1600 per month so I could have made better cash flow. I think if I had held out another month I could have gotten more up front and a little more rent. A good rent guideline is to not pay the seller more than .6 times my selling price which would have been $1500 in this case. 2. We filed a memorandum of option on the property title. This shows the world that we have an interest in the property and it cannot be sold or refinanced without our approval. 3. This sandwich lease option only works if the seller has good credit and should continue to do so. 4. This property was really too expensive for a lease option and is much better in my market on a property that would sell between $100k and $200k. 5. It is hard to find sellers who will agree to this but there are lots of them out there, you just have to keep asking sellers to agree to this kind of deal. 6. Lease options are great for selling as you get tax benefits, and multiple paydays.

How many deals like this do you need in your pipeline to close each year to be financially free if each one made you an average of $30k?

David offers a free E-course on quick start strategies at:http://www.FreeRealEstateInvestingCourses.com. Find more about David at http://www.RealEstateTeleClinic.com.Extra Kid Make Money Ways
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